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SEO Case Study: Ayurvedic Hospital

Boosting Organic Growth for an Ayurvedic Clinic

Client Overview

Our client, a Bangalore-based Ayurvedic clinic, specializes in providing holistic Ayurvedic treatment programs for patients across the globe. Despite a strong reputation and a well-performing Google My Business (GMB) profile, the clinic struggled to generate organic traffic and leads from their website.

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The Objective

The primary objective was to:

  • Increase organic traffic to the website.
  • Generate organic leads from both local and international audiences seeking Ayurvedic treatments.

The Challenge

The client’s website faced several challenges:

Outdated Content Structure

Pages and blog posts lacked a cohesive structure, making it difficult for search engines to understand and rank the content.

Unoptimized Meta Tags

Most pages had poorly written or missing meta titles and descriptions.

Minimal Internal Linking

There were few internal links, which hampered site navigation and SEO performance.

Underperforming Blog Posts

Existing blogs were not optimized for high-value or long-tail keywords relevant to Ayurvedic treatments.

The Solution

We implemented a multi-pronged SEO strategy to address these challenges and achieve the client’s objectives.

1. Website Restructuring and Optimization
  • Restructured the website to provide a clear, user-friendly navigation experience.
  • Optimized all meta tags, including titles, descriptions, and header tags, to align with targeted keywords.
  • Improved internal linking to create a logical flow between pages and blogs, enhancing crawlability and user engagement.
2. Content Marketing Strategy
  • Developed a content strategy focused on long-tail keywords, such as “Ayurvedic treatment for arthritis in Bangalore” and “benefits of Panchakarma therapy.”
  • Published high-quality, informative blog posts targeting specific conditions and treatment programs.
3. Updating Old Blog Posts
  • Revamped existing blog posts with updated information, fresh keywords, and SEO-friendly formatting.
  • Enhanced content with FAQs, visuals, and CTAs to boost engagement.
4. Off-Page SEO and Domain Authority
  • Shared blog posts on reputable platforms to increase visibility and attract backlinks.
  • Built quality backlinks to improve the website’s domain authority and rankings.

The Result

The results achieved within six months (February 2023 to July 2024) were exceptional:

  • Traffic Growth: Organic traffic increased by 723%, from 4,683 to 38,573 monthly visitors.
  • Organic Sessions: Organic sessions grew by 799%, rising from 4,980 to 36,280.
  • Engaged Sessions: Monthly engaged sessions jumped from 3,170 to 19,795, reflecting improved user engagement and content relevance.

Conclusion

This case study demonstrates the transformative impact of strategic SEO for businesses in the healthcare sector. By restructuring the website, optimizing meta tags, and implementing a targeted content marketing strategy, we helped this Ayurvedic clinic significantly increase their organic traffic and leads.

Looking to improve your website’s performance? Let us help you create your own SEO success story. Contact us today to get started.

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