SEO Case Study: Educational Institute
Transforming an Open Schooling Institute’s Online Presence
Client Overview
Our client, a government-approved open schooling institute based in India, specializes in providing education for Grade 10 and 12 students alongside skill-based learning opportunities. Despite their commendable services, their online presence was lagging behind, making it challenging for prospective students to discover them.
The Objective
The client’s website was outdated and underperforming, attracting minimal organic traffic with little to no content marketing efforts in place. The key objectives were to:
- Increase organic traffic for their primary services.
- Enhance website authority and build credibility in the educational niche.
- Launch and sustain a content marketing strategy targeting high-value keywords in the open schooling and skills education space.
The Challenge
The challenges faced during the project were:
Poor Website Design
The client’s website had an outdated UI/UX, creating a negative impression on visitors.
Lack of SEO Optimization
Existing pages lacked proper heading tags, meta descriptions, and keyword-focused content.
Absence of Organic Content
No blog posts or informational resources targeting the primary keywords were available, limiting the site's ability to rank for relevant queries.
The Solution
To address these challenges and meet the client’s objectives, we implemented a comprehensive SEO and content marketing strategy:
1. Website Revamp
- Redesigned the website with a modern, user-friendly UI/UX to improve engagement and conversions.
- Ensured the new design was fully responsive and mobile-friendly.
2. Keyword Strategy & On-Page SEO
- Conducted in-depth keyword research to identify high-potential keywords in the educational domain.
- Optimized primary service pages with relevant headings, meta tags, and SEO-optimized copy.
- Fixed technical SEO issues, including site speed, broken links, and crawl errors.
3. Content Marketing
- Developed and published high-quality blog posts targeting informational and transactional keywords.
- Promoted blog posts across various platforms to increase visibility and attract backlinks.
4. Backlink Strategy
- Created a robust backlink strategy by securing links from reputable educational websites and platforms.
- Utilized guest posts, directory submissions, and partnerships to improve domain authority.
The Result
- Traffic Growth: Website traffic surged by 1116%, growing from 457 visitors in March 2023 to 5,561 visitors in January 2024.
- Organic Sessions: Organic sessions increased by 799%.
- Engaged Sessions: Monthly engaged sessions skyrocketed from 698 to 5,951.
- Lead Generation: Leads grew from fewer than 10 per month to over 2,000 per month.
- Timeframe: These results were achieved within a span of just 10 months (March 2023 to January 2024).
Conclusion
This case study demonstrates how a strategic combination of website revamp, on-page SEO, and targeted content marketing can transform an underperforming website into a lead-generation powerhouse.
If you’re looking to replicate this success for your business, contact us today to discuss your project! Let’s create an SEO success story together.
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