SEO Case Study: Furniture Manufacturer
Transforming a Workspace Solutions Provider's Online Presence
Client Overview ( Furniture Manufacturer, Bangalore)
Our client, a Bangalore-based company, specializes in designing and manufacturing workspace solutions, commercial interiors, and home solutions. Despite their innovative offerings, their website failed to reflect their expertise, resulting in poor online visibility and engagement.
The Objective
The client approached us with the goal of improving their website’s usability, increasing organic traffic, and establishing a strong online presence for their products and services. Their old website:
- Had poor UI/UX, creating a negative user experience.
- Contained many empty product pages with non-Google-friendly URLs.
- Lacked content for most pages, hampering SEO performance.
The Challenge
The project presented unique challenges:
Transitioning Website Purpose
The initial website was designed for e-commerce but needed to shift to an informational format.
Content Overhaul
Numerous product pages with little to no content had to be deleted or revamped with informative and engaging copy.
Broken Links
The transition created several broken links that impacted website health and SEO rankings.
Poor SEO Foundation
The website had minimal technical and on-page SEO optimization, with no content marketing or backlink strategy in place.
The Solution
We implemented a comprehensive SEO and website optimization strategy to address these challenges.
1. Website Cleanup and Technical SEO
- Deleted all zero-performing and redundant product pages.
- Redirected broken links to newly created, optimized product pages to preserve link equity.
- Migrated the website to a faster hosting service to improve loading times.
2. Content Strategy and Optimization
- Wrote SEO-optimized content for all service and product pages, incorporating high-ranking keywords and user intent.
- Focused on long-tail keywords to target niche audiences searching for workspace solutions and commercial interiors.
- Improved the overall UI/UX to make the website user-friendly and visually appealing.
3. Content Marketing
- Developed and published blog posts targeting informational keywords like “how to design ergonomic workspaces” and “benefits of modular interiors.”
- Promoted these posts across various platforms to attract relevant traffic and generate backlinks.
4. Backlink Strategy
- Built high-quality backlinks from authoritative websites in the interiors and workspace solutions niche.
- Combined guest blogging, directory submissions, and industry collaborations to improve domain authority.
The Result
- Traffic Growth: Organic website traffic surged by 1278% within 12 months.
- Organic Sessions: Monthly organic sessions grew by 592%, increasing from 71 to 492.
- Engaged Sessions: Engaged sessions jumped from 48/month to 311/month, reflecting improved user engagement.
- Timeframe: These results were achieved within a span of one year (January 2023 to January 2024).
Conclusion
This case study highlights the remarkable success achievable with strategic SEO and content marketing efforts. By transitioning the website to an informational format and optimizing its content and structure, we helped the client build a robust online presence and attract their target audience.
Looking to revamp your website and boost organic traffic? Contact us today and let’s turn your website into a success story like this one!
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