1. Malware Removal and URL Deindexing

• Conducted a detailed site audit to identify and eliminate malware.
• Deindexed over 50,000 spammy URLs from Google using removal tools and manual actions.

2. Resolving Keyword Cannibalization

• Identified the best-performing page for each primary keyword.
• Deleted duplicate pages targeting the same keywords and redirected them to the primary page to consolidate authority.
• Ensured this process was gradual and seamless to prevent traffic loss.

3. Content Optimization

• Rewrote and optimized content for all key pages to align with SEO best practices.
• Focused on creating keyword-rich, engaging, and user-friendly content that highlighted the client’s innovative products.

4. Local SEO Strategy

• Optimized the website for location-based searches by targeting major cities and regions relevant to the client’s audience.
• Created Google Business Profiles and ensured consistency in NAP (Name, Address, Phone Number) across listings.

5. Content Marketing

• Developed a content strategy centered around the client’s primary products, publishing blogs and resources targeting commercial and transactional intent keywords.
• Promoted content through various platforms to increase organic traffic and backlinks.